M. Koch, A. Butz & J. Schlichter (Hrsg.): Mensch und Computer 2014 Workshopband, München: Oldenbourg Wissenschaftsverlag, 2014, S. 389-395.
Institut für Informationsmanagement, Universität Bremen
Consulting agencies predict a drop in the visibility of gamification as studies report more and more negative results. We re-evaluate studies with positive results from a recent literature review with regards to the effects of gamification reported therein. We find that most reviewed studies do not actually report net-positive results and discuss reasons as to why gamification seemingly fails to deliver. One major Potenzial reason identified is the variance in motivations to play ...