Medici Effect: What You Can Learn from Elephants and Epidemics

CHAPTER eight

	How to Capture the Explosion
	MACGYVER AND BOILING POTATOES

LINUS PAULING, Nobel laureate in both chemistry and peace, once said, “The best way to get a good idea is to have a lot of ideas.” As the previous chapter illustrates, the explosion of concept combinations at the Intersection unlocks a massive number of potentially groundbreaking ideas. What you have to do now is capture them. This, however, is not an automatic process. Just because you can potentially access all of these ideas does not mean that you do access them. How, then, can you seize the myriad opportunities at the Intersection? There are at least three ways to proceed:

Strike a balance between depth and breadth

Actively generate many ideas

Allow time ...