Contents
1. Promoting the Media: Scope and Goals
Susan Tyler Eastman, Douglas A. Ferguson, and Robert A. Klein
3. Local Television Promotion: News, Syndication, and Sales
Douglas A. Ferguson and William J. Adams
4. Management, Research, and Budgeting in Promotion
Michael O. Wirth and Ronald J. Rizzuto
5. Designing On-Air, Print, and Online Promotion
6. Network Television Promotion
7. Cable Marketing and Promotion
Steven Masiclat and Robert A. Klein
9. Promotion in Public Television and Radio
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