O'Reilly logo

Media Production, Delivery and Interaction for Platform Independent Systems: Format-Agnostic Media by Oliver Schreer, Jean-Francois Macq, Omar Niamut, Javier Ruiz-Hidalgo, Ben Shirley, Georg Thallinger, Graham Thomas

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

9

Application Scenarios and Deployment Domains

Omar Aziz Niamut1, Arvid Engström2, Axel Kochale3, Jean-François Macq4, Graham Thomas5 and Goranka Zorić2

1TNO, Delft, The Netherlands

2Interactive Institute, Stockholm, Sweden

3Technicolor, Hannover, Germany

4Alcatel-Lucent, Bell Labs, Antwerp, Belgium

5BBC Research & Development, London, UK

9.1 Introduction

Chapters 3 to 8 gave details about the underlying technologies that together constitute the format-agnostic media approach. In these chapters, significant technological advances have been described compared to the state-of-the art in production, delivery, rendering of, and interactivity with, live audio-visual media, as described in Chapter 2. We argue that this new approach of format-agnostic media allows content to be produced in a more flexible way, better suiting the interests of the viewer and the capabilities of their device. However, the introduction of new technology is driven by the articulation of end user demand and their willingness to accept these new technologies, as well as the logical fit of these technologies within the domains where they will typically be deployed. Hence, it is worth considering how the approach of format-agnostic media can be introduced into existing production, delivery and device domains. Studying the techniques that underlie the approach through a variety of application scenarios and use cases helps to better understand their added value as well as their impact on the respective deployment ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required