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Media Production, Delivery and Interaction for Platform Independent Systems: Format-Agnostic Media by Oliver Schreer, Jean-Francois Macq, Omar Niamut, Javier Ruiz-Hidalgo, Ben Shirley, Georg Thallinger, Graham Thomas

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5

Semi-Automatic Content Annotation

Werner Bailer1, Marco Masetti2, Goranka Zorić3, Marcus Thaler1 and Georg Thallinger1

1JOANNEUM RESEARCH, Graz, Austria

2Softeco Sismat Srl, Genoa, Italy

3Interactive Institute, Kista, Sweden

5.1 Introduction

In recent years, we have witnessed significant changes in the way people consume media, in particular in digital form. These trends include increasing levels of interactivity, increasing screen resolutions, spatial sound with higher fidelity and a steep growth of media consumption on mobile devices. The TV industry has responded to these trends in various ways. Content is often produced at different fidelity levels, for instance with SD and HD (and soon 4K) offerings of the same TV channel, and reframed versions are sometimes created for viewing on small mobile displays. From a high-level perspective, one can observe that these approaches are actually contributing to a multiplication of formats, being deployed over several media delivery chains. Relatively modest interactivity or personalisation features are offered, and most of the time these are confined to the second screen only. In contrast, the format-agnostic paradigm advocated in this book (cf. Section 2.9) has the objective of changing the way content is produced at the source, so that the highest levels of quality and flexibility are maintained as far through the delivery chain as possible, giving more possibilities for the content to be customised based on the preferences of the ...

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