Preface to the Second Edition
Welcome to the second edition of “Measuring the User Experience!” The world of user experience, or UX as it’s often abbreviated, has changed quite a bit since the first edition of this book was published. In early 2008 the iPad didn’t exist yet nor did Android-powered smartphones. The iPhone was still in its infancy; Pinterest, as well as many other social-networking sites, hadn’t even been thought of yet; and the Google Chrome browser was just a rumor. We mention those devices and services because they have helped shape users’ experiences with and expectations of the technology many people use on a daily basis. Users expect to be able to pick up a new application or device and start using it right away. Making ...
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