Measuring the User Experience, 2nd Edition

Chapter 11

Ten Keys to Success

Contents

11.1 Make Data Come Alive

11.2 Don’t Wait to be Asked to Measure

11.3 Measurement is Less Expensive Than You Think

11.4 Plan Early

11.5 Benchmark Your Products

11.6 Explore Your Data

11.7 Speak the Language of Business

11.8 Show Your Confidence

11.9 Don’t Misuse Metrics

11.10 Simplify Your Presentation

Some of the concepts and approaches we’ve described may be new to some readers, and maybe even a bit overwhelming at first, so we wanted to highlight 10 key elements that will help you succeed. These are lessons we’ve learned—sometimes the hard way—over the years.

11.1 Make Data Come Alive

One of the most important factors that will determine how much impact you have with your research is the extent to which ...