Index
A
Accountability, for sales training
increases in
ROI as measure of
Acquisition costs
Action plans
Activity-based approach
Appendices, of detailed report
Application and implementation (Level 3)
case study examples of
data
key questions for
Application objectives, of sales training programs
B
Bad news
BCR. See Benefit-cost ratio
Benefit-cost ratio
Best practice meetings
Brochures
Business alignment
achieving of
process of
program evaluation
program objectives
stakeholder needs
Business impact (Level 4)
case study examples of
data
detailed report description of
importance of
isolating the effects of sales training programs applied to
key questions for
Business results
C
Canada Post case study
Case studies
Canada Post
communicating the ...
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