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Measuring the Success of Employee Engagement

Book Description

Employee engagement, impact, ROI—if you can’t connect the three, your program’s in trouble. The number of employees who sleepwalk through the day or undermine the work of their engaged counterparts is on the rise. More and more companies are turning to engagement programs to recoup lost revenue and productivity. But these pricey endeavors can lose critical funding when they are designed without business impact in mind. In Measuring the Success of Employee Engagement, renowned experts Jack Phillips and Patti Phillips and knowledge organization expert Rebecca Ray help you make the business case for an employee engagement initiative. More important, you’ll discover what it takes to build a program with the end in mind. By following real case studies that show the Phillips’s ROI Methodology in action, you’ll learn how to avoid narrowly focusing your efforts on behavioral outcomes alone. Measuring the Success of Employee Engagement is an essential resource for all who support employee engagement efforts, from the chief learning officer to individual members of employee engagement teams. Ensure that your employees drive innovation and increase sales with an engagement program that earns its keep.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Table of Contents
  5. Preface
  6. Part I: The ROI Methodology: A Credible Approach to Evaluating Employee Engagement
    1. Chapter 1 The Importance of Employee Engagement
      1. The Shifting Nature of Work
      2. Stages of Engagement
      3. Macro Versus Micro View
      4. A Model for Engagement Implementation
      5. Final Thoughts
    2. Chapter 2 A System for Measuring the Impact and ROI
      1. How and Why Engagement Fits With ROI
      2. Types of Data for the ROI Methodology
      3. Selecting Programs for ROI Analysis
      4. ROI Process Model
      5. Final Thoughts
    3. Chapter 3 Alignment of Engagement Programs and Evaluation Planning
      1. Achieving the Proper Alignment
      2. Evaluation Planning
      3. Case Study
      4. Final Thoughts
    4. Chapter 4 Data Collection at All Levels
      1. Quantitative and Qualitative Data
      2. Questionnaires and Surveys
      3. Testing
      4. Interviews
      5. Focus Groups
      6. Observations
      7. Action Plans and Performance Agreements
      8. Monitoring Performance
      9. Improving the Response Rate for Data Collection
      10. Sources of Data
      11. Timing for Data Collection
      12. Selecting the Appropriate Data Collection Method for Each Level
      13. Final Thoughts
    5. Chapter 5 Practical and Credible Data Analysis
      1. Isolating the Effects of the Program
      2. Converting Data to Monetary Units
      3. External Studies
      4. Tabulating the Costs of the Program
      5. Calculating the Return on Investment
      6. Identifying the Intangibles
      7. Final Thoughts
    6. Chapter 6 Reporting Results to Appropriate Audiences
      1. Guidelines for Communicating Results
      2. The Cautions of Communicating Results
      3. The Complete Report
      4. Using Meetings
      5. Routine Communication Tools
      6. Routine Feedback on Progress
      7. The Communication Plan
      8. Final Thoughts
    7. Chapter 7 Implementing and Sustaining ROI
      1. The Importance of Sustaining the Use of ROI
      2. Implementing the Process: Overcoming Resistance
      3. Assessing the Climate
      4. Developing Roles and Responsibilities
      5. Establishing Goals and Plans
      6. Revising or Developing Guidelines and Procedures
      7. Preparing the Team
      8. Initiating ROI Studies
      9. Preparing the Clients and Executives
      10. Removing Obstacles
      11. Monitoring Progress
      12. Final Thoughts
  7. Part II: Evaluation in Action: Case Studies on the Evaluation of Employee Engagement
    1. Chapter 8 Measuring ROI in Employee Engagement With a Bonus
    2. Chapter 9 Measuring ROI in Employee Engagement With a Broad Focus
    3. Chapter 10 Measuring the ROI of a New Engagement-Based Selection Process
    4. Chapter 11 Measuring ROI for Engagement Linked to Retention Improvement
  8. About ROI Institute
  9. About the Authors
  10. Index
  11. Back Cover