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Measuring the Success of Coaching: A Step-by-Step Guide for Measuring Impact and Calculating ROI by Patricia P. Pulliam

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7

Not Coaching as Usual

Making a Difference Through People

By Mauro Cossu, Gianluigi Granieri, and Lisa Ann Edwards

This case was prepared to serve as a basis for discussion rather than an illustration of either effective or ineffective administrative and management practices. All names, dates, places, and data may have been disguised at the request of the author or organization.

Abstract

This case illustrates how a pilot study generated a return on investment for a three-month coaching program targeted to executives. By conducting a pilot study of executive coaching, the organization demonstrated the value of the coaching program and gained ...

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