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Measuring the Success of Coaching: A Step-by-Step Guide for Measuring Impact and Calculating ROI by Patricia P. Pulliam

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4

Data Conversion, Costs, and ROI

TYPES OF DATA

ROI is developed through the comparison of the monetary benefits of a program and the cost (or investment) in that program. It is an economic indicator that describes the financial return on the investment. To develop this measure, impact data (Level 4 results) are converted to monetary value, and then compared to the cost of the program. Before we describe the development of the ROI calculation, it is important to review the ways in which impact data are often described.

Hard Data vs. Soft Data

Data fall into one of two categories. They are either referred to as hard data or soft data. Hard data ...

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