Measuring the Digital World: Using Digital Analytics to Drive Better Digital Experiences

Acknowledgments

There are countless people who have contributed to and helped shape my understanding of digital measurement over the course of almost two decades. There are too many to count and probably too many to remember. I can’t not mention the small group of people who helped me build Semphonic, the digital analytics practice where nearly all of this thinking grew up and matured. Every person on that team is special to me. They helped build a company and practice that proved to be the central endeavor of my adult life, and almost without exception they have been good friends as well.

Outstanding among that truly wonderful group is, of course, my original partner and co-founder in that endeavor, Joel Hadary. No matter the intellectual interest ...