Measuring the Digital World: Using Digital Analytics to Drive Better Digital Experiences

Index

analysis

experimentation versus, 143

traditional versus digital data analysis, 207-215

analytics tools. See digital metrics

Angel’s Taco Divina (ATD) food trucks example, 41-46

arrival articles (page type), 108

articles (page type), 108

ask before, ask during, ask after (VoC strategy), 175-176, 247

offsite surveys, 182-184

online surveys

benchmarking and cross-site comparison, 191-194

stability of, 188-189

targeted surveys, 189-191

types of questions in, 184-188

prequalification measurement, 176-179

resurvey techniques, 196-200

sampling bias in, 200-202

success analysis, 194-196

targeting precision, 179-182

ATD (Angel’s Taco Divina) food trucks example, 41-46

audience taxonomies, 94-95

background ...

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