4. Customer Identity and Taxonomy
The techniques we’ve talked about so far make it possible to build a fairly interesting mapping from behavior to visit intent. We can now understand what visitors were trying to accomplish when they visited a digital place. Still, these mappings often lack color and rarely help us understand who the visitor is. So although we’ve partly solved building the what piece of a segmentation, we haven’t done much to tackle the who piece. To get to a deeper level of meaning in the translation of behavior to meaning, we need to find better ways to use each digital action to learn more about the visitor.
Deepening Our Understanding of Behavior
To see how we can deepen this type of visit intent and understand more about ...
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