2. Two-Tiered Segmentation
If all those traditional web metrics—such as page views, visits, and time onsite—aren’t that useful, what is? This chapter looks at how the search for meaningful measurements of the digital world has evolved over time and how the current thinking about key performance indicators (KPIs) doesn’t solve the deeper problems of describing the digital world. Here you look at a framework designed to provide deeper measurement of the digital world: two-tiered segmentation.
Creating a Foundation for Digital Measurement
When I got out of college, I spent a few years working for one of the largest political direct mail companies in the United States. We churned out many millions of pieces during an election cycle. When I first ...
Get Measuring the Digital World: Using Digital Analytics to Drive Better Digital Experiences now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
