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Measuring for Success: What CEOs Really Think About Learning Investments by Patricia Pulliam Phillips, Jack J. Phillips

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Chapter 9

Impact, Results, and ROI Measurements

Executives Want Them

Executives weighed in on the issue of impact, results, and ROI measurements because the relationship to learning and development is often one of mystery. Some executives think it’s difficult to make the connection at this level, partly because many learning and development professionals have told them just that. Some executives would like to see the measurement, think it may be possible, and would appreciate the team giving it a try. And finally, still another group of executives knows it can be done and is requesting that this type of data be part of the measurement next time. ...

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