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Measuring for Success: What CEOs Really Think About Learning Investments by Patricia Pulliam Phillips, Jack J. Phillips

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Chapter 8

Action, Behavior, and Application Measurements

An Executive “So What?”

Learning measures describe learning and development program participants’ readiness to perform on the job, but program application measures tell you if success is on the horizon. Like a good map, the effective use of newly acquired knowledge will render your trip a success by ensuring that you arrive at the ultimate destination marked by the positive business improvements resulting from your program.

Therefore, it is obvious that measuring program application is necessary. For some learning and development programs, it is the most critical data set, because it ...

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