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Measuring for Success: What CEOs Really Think About Learning Investments by Patricia Pulliam Phillips, Jack J. Phillips

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Chapter 7

Learning Measurements

Still Perceived by Executives as Low Value

Measuring learning is a classic role for learning and development teams. Understanding how much learning has occurred is particularly important for programs in which skill building is the primary objective. The extent to which the participants learn new tasks and new processes may be one of the biggest determinants of the program’s success.

Though important to the learning and development team, from the executive viewpoint, this information is perceived merely as operational data, from which to make program adjustments. Though most executives are not interested in learning ...

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