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Measuring for Success: What CEOs Really Think About Learning Investments by Patricia Pulliam Phillips, Jack J. Phillips

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Chapter 5

Input Measurements

Time, Effort, Cost— Low Importance to Executives

Measuring volume, costs, and efficiencies is the first step in capturing data about learning and development programs. For some organizations, these input measures are the principal type of data collected for the learning process. Executives quickly observe that this data represents activity, and they are concerned that the learning and development team is confusing activity with results. Knowing the activity involved in the learning process is important because it represents the investment commitment. But knowing the outcomes of that investment is more important. ...

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