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Measuring for Success: What CEOs Really Think About Learning Investments by Patricia Pulliam Phillips, Jack J. Phillips

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Chapter 4

Investing in Learning and Development

The Survey Reveals Strategies That Resonate in the C Suite

Ultimately, top executives set the investment level for learning and development. Though some rely only on benchmarking, others adopt more well-defined strategies. The executive view of the investment strategies captured in our survey can be found in appendix D. Table 4-1 shows the results from our survey for the question on approaches to investing in learning and development. Of those CEOs responding to the survey, 96 provided a response. As expected, the use of benchmarking was the dominant rationale for determining the investment level, ...

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