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Measuring for Success: What CEOs Really Think About Learning Investments by Patricia Pulliam Phillips, Jack J. Phillips

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Chapter 1

Why the Executive Viewpoint Matters

Regardless of what you’ve heard, opinions do matter. The executive viewpoint is essential, particularly with regard to learning and development. This book emphasizes that the executive point of view is the most critical perspective for today’s learning and development manager— and this chapter explains why. Though past assumptions about learning and development may have been based on inaccurate, incomplete, or even false data, now it is imperative to influence executives’ present and future perceptions with credible, relevant data.

This chapter provides the context needed to help learning professionals ...

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