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Measuring for Success: What CEOs Really Think About Learning Investments by Patricia Pulliam Phillips, Jack J. Phillips

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Appendix E

Analysis of the Interview Results

To obtain more insightful executive comments regarding the success of learning and development with specific measurement-related issues, we developed additional interview questions, as shown in appendix C. Ideally, we wanted approximately 30 minutes to pose questions face to face with the executives. As a substitute, we offered a telephone interview. The interview would allow for probing, clarifying understanding, and developing additional comments that could be helpful for learning and development leaders.

Sources and Response Rate

Several different sources were part of the interviews. At first, ...

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