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Measuring for Success: What CEOs Really Think About Learning Investments by Patricia Pulliam Phillips, Jack J. Phillips

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Appendix A

Definition of Terms

Within the learning and development field, there is a variety of frameworks, concepts, and terminology. This variety is often confusing to not only learning and development professionals but even more so to their critical clients. Thus, this appendix defines and explains

  • measures, metrics, and analytics
  • value
  • types of data
  • the chain of impact
  • the levels of program objectives
  • business alignment
  • isolating impact
  • data conversion
  • return on investment
  • learning scorecards
  • stakeholders.

Measures, Metrics, and Analytics

According to Webster’s New Explorer Dictionary, The American Heritage Dic

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