Measuring for Success: What CEOs Really Think About Learning Investments

Table of contents

1. Cover
2. Title
3. Copyright
4. Content
5. Preface
6. Acknowledgments
7. 1 Why the Executive Viewpoint Matters
8. 2 The Foundation for This Book
9. 3 Learning Investments That Matter: Executive Concerns Highlighted by the Research
10. 4 Investing in Learning and Development: The Survey Reveals Strategies That Resonate in the C Suite
11. 5 Input Measurements: Time, Effort, Cost—Low Importance to Executives
12. 6 Reaction Measurements: Executives Are Only Slightly Interested
13. 7 Learning Measurements: Still Perceived by Executives as Low Value
14. 8 Action, Behavior, and Application Measurements: An Executive “So What?”
15. 9 Impact, Results, and ROI Measurements: Executives Want Them
16. 10 The Learning Scorecard: Executives Will Pay Attention If It’s Relevant and Insightful
17. 11 Partnering with Business Executives: Connecting Lessons Learned to Successful Practices
18. Epilogue
19. Appendixes:
    1. A Definition of Terms
    2. B The Survey
    3. C Additional Interview Questions
    4. D Analysis of the Survey Results
    5. E Analysis of the Interview Results
    6. F Integration of the Data
20. References
21. Index
22. About the Author
23. About the American Society for Training and Development (ASTD)
24. About the ROI Institute