Preface by Jack Freund

While writing this book, Jack Jones and I had a conversation about some of the difficulties faced by those in this profession, and especially those who are interested in bringing quantitative methods into common practice. During this discussion I did what I always do when I’m full of myself and waxing eloquent: I use Socratic Method to help summarize and build analogies to help illustrate key points. I have one friend who called me “The Great Distiller” (with tongue firmly planted in cheek). Jack liked the point I made, and suggested that I write about it here to help frame the book and the work being done on FAIR. Essentially, the point I made went something like this.
What is one of the first things that a new leader in ...

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