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Measuring Affective and Behavioral Change—Evaluation & Research by James C. Robinson, Dana Gaines Robinson

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Chapter . Tracking Behavioral Change

Many organizations evaluate training in some manner. Most of these, however, use only reaction evaluation and learning tests. While both of these responses are valuable, the question of whether the learning is applied on the job remains murky. Answering this question requires the use of some specific techniques, most of which are applied before the training session begins.

In 1959, Donald Kirkpatrick identified four levels of evaluation performed on training programs. They are as follows:

  1. Reaction.

  2. Learning.

  3. Behavior.

  4. Results.

Reaction

This customer satisfaction index has been referred to as the “smile sheet,” “happiness index,” and “whoopie sheet.” This type of evaluation is usually administered near or at the end ...

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