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Me, Inc. - Build an Army of One, Unleash Your Inner Rock God, Win in Life and Business by Gene Simmons

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19

The Importance of Being Able to Sell Yourself and Tell Your Story

“This is a fantastic time to be entering the business world, because business is going to change more in the next ten years than it has in the last fifty.”

BILL GATES

cofounder and former chairman of Microsoft, investor, inventor, computer programmer, and philanthropist

YOU are the business.

YOU are your own boss.

YOU are the BRAND.

Here’s what I mean.

Your reputation will precede you. Your name has to mean something. As in, “That guy always shows up on time, and always says what he means and means what he says.”

Even before people meet you in social situations or job interviews, they will do due diligence on you. “Due diligence” means they’re going to do research on you, to ...

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