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Me, Inc. - Build an Army of One, Unleash Your Inner Rock God, Win in Life and Business by Gene Simmons

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8

Learning About Branding and the Music Business

“I am the brand.”

GENE SIMMONS

(you’re damn right I just quoted myself)

From the get-go, KISS understood that we were a business but there was still a lot to learn. Bill Aucoin and our lawyers helped us to learn about all sorts of new business areas that we’d never contemplated before.

Like trademarks. In order to protect our face-paint designs and our logos and our songs, we needed to trademark and copyright them. Trademark and copyright are slightly different legal terms, and they do slightly different things legally. But they’re both designed to prevent others from stealing or copying your creations.

Copyrighting a song was standard practice at the time but trademarking our specific look was ...

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