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MDM for Customer Data: Optimizing Customer Centric Management of Your Business by Kelvin K. A. Looi

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4.3. Where and How To Start

Assuming that you have made the decision to proceed with implementing a MDM solution to help your organization achieve a customer- and product-centric operation, the next question will be where and how to start. The days of mega-projects that are mega expensive and mega long are over. Not many organizations have the appetite to spend millions of dollars and wait many years to see the result of implementing a new system. These types of projects are seldom successful due to many factors including and not limited to:

  • Change in key project sponsors and staff resulting in the derailment or cancellation of the project

  • Change in business requirements and priorities

  • Inability to keep a team focused on a long project

  • Project ...

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