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MDM for Customer Data: Optimizing Customer Centric Management of Your Business by Kelvin K. A. Looi

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3.4. Outside Influences on Customer MDM Solutions

Now, let's continue with business optimization, factoring in outside influences that impact the way any company does business. These outside influences include laws imposed by government to regulate certain aspects of trade.

One of the main issues facing our hypothetical insurance company is its need to comply with privacy regulations, in terms of the ability to share data across different LOBs, as well as to obey the solicitation preferences of a customer. Some countries have regulations that forbid one LOB from using customer data from another LOB, while others allow sharing if customer consent has been obtained. Therefore, the rules-of-visibility feature mentioned earlier in the Authorization ...

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