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MDM for Customer Data: Optimizing Customer Centric Management of Your Business by Kelvin K. A. Looi

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Chapter 4. MDM for Customer Data

The solution to the problem of achieving a customer-centric business is conceptually simple. One single system must be in place to deal with customer data—the Customer Master Data Management (MDM) system. If data continues to come in from other systems, this Customer MDM system will have the intelligence to know where the data is located and keep it in sync. Therefore, this system will be the place from which all customer data is accessed, and it will be the system of record for this data. It will handle all requests to create, read, update, and delete (typically called CRUD services) data and support multiple ways to search for customer data. Furthermore, it must be linked to all the product systems to provide ...

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