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MDM for Customer Data: Optimizing Customer Centric Management of Your Business by Kelvin K. A. Looi

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5.4. Manufacturing

In our next case study, a manufacturing company had many business lines, referred to here as A, B, C, and D. Each product line is run autonomously and controls its own profit-and-loss outcomes and systems. One year, a new CEO came on board from a company that happens to be a customer for business lines A, C, and D, but also a vendor for business lines B and C. After a few weeks on the job, the new CEO wants to pay a visit to the CEO of his previous company, who is also a personal friend. This new CEO, before going to see his old buddy, wants to know how much business is accomplished between these two companies, so that he know where he stands when talking to his old buddy—that is, at the end of the day, is he giving him more ...

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