O'Reilly logo

MDM for Customer Data: Optimizing Customer Centric Management of Your Business by Kelvin K. A. Looi

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

3.3. From Business Automation to Business Optimization

Based on the insurance company experience we've just detailed, the Customer MDM solution begins to take shape. From the insurance company example, we now have a definition for master data and master data management. Master data is:

  • Common data that is shared and useful to many, if not all, other systems

  • Cross-reference or directory data that indicates where the common data came from or where it exists

Master data management is:

  • The management of master data to get a single version of the truth

  • The usage of master data in context to achieve concrete business benefits through business optimization

The business benefits or ROI for the insurance company was pretty compelling. Operational costs ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required