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MDM for Customer Data: Optimizing Customer Centric Management of Your Business by Kelvin K. A. Looi

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Chapter 6. Data Governance

When considering the implementation of a Customer Master Data Management (MDM) solution in any organization, one has to tackle the issue of data governance. Data governance deals with the issues of data definition, data ownership, process rules for the data, usage of the data, and other aspects of data management. Data governance is essentially the organizational structures, processes, and tools needed to ensure each piece of data is properly handled for enterprise usage.

Data governance issues are not related to Customer MDM solutions only, but this type of project will bring these issues up very quickly. When customer data is managed at individual business unit silos without consideration for enterprise usage, each ...

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