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MDM for Customer Data: Optimizing Customer Centric Management of Your Business by Kelvin K. A. Looi

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5.1. Banking

Let's first look at three banking scenarios: Retail Bank CIF, Commercial Bank Customer MDM Implementation, and an ATM Channel Implementation.

5.1.1. Retail Bank CIF

This is the case of a multi-line bank. This bank grew by many acquisitions over the past twenty years. It currently has more than 100 million accounts throughout its retail business segment, including checking and savings accounts, credit card accounts, loan accounts, and more. Over the years, as it acquired many other companies, it ended up with more than 20 different client files. Some of the companies acquired have up to three client files; for example, one for savings and deposit business, one for credit card business, and one for brokerage business.

The bank's ...

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