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MDM for Customer Data: Optimizing Customer Centric Management of Your Business

Book Description

Master Data Management (MDM) is a fascinating, up-and-coming IT solution approach that allows an organization to run a customer-centric business operation. Since MDM is a relatively new concept in the IT world, its real capabilities, purposes, and values are easily misunderstood. If you're looking for an easy way to understand what MDM really is and how it came about, then this is the book you've been after. Beyond providing a simple understanding of MDM, it also describes how an organization can implement an MDM solution in phases to enable the business operation to be customer-centric, with each phase showing a positive return on investment (ROI).

This book will also clear up the many misconceptions of what MDM is and how it is different from Client Information File, CRM, and Data Warehouse solutions. The differences are clearly explained, and the authors further show how MDM can co-exist with these other solutions with and optimize their operations by providing them with trusted data.