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CHAPTER 1WHY WE DON’T ASK

The significant problems we face cannot be solved at the samelevel of thinking we were at when we created them.Albert Einstein

Asking for help is a universally dreaded endeavor. We often choose instead to continue on alone, struggling valiantly and often unnecessarily with day-to-day burdens or even with crises, convinced that asking for help would exact an emotional price too high to bear. Nonetheless, in a world where people are living longer than ever before and may need ever more support over time, reliance on others has become increasingly necessary. It is time that the universal signal of mayday is sent.

No one is immune from need—not CEOs, not the cleaning staff, not store owners nor the store clerks. Grandparents, ...

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