Foreword
As the former CEO of Guerrilla Marketing, I have answered a lot of questions about what guerrilla marketing really is. Being a guerrilla is all about using unconventional ways of reaching conventional goals. When it comes to guerrilla marketing, it has always been about the unconventional ways of capturing leads and converting prospects into sales.
Being a guerrilla marketer has a lot to do with hard work, creativity, and finding the most affordable ways to generate leads and sales. That’s why I love this book that Dan Sherman wrote on LinkedIn and why I am so thrilled to see the second edition in our hands today! I consider Dan to be one of the world’s most credible authorities on LinkedIn and its huge, sometimes hidden, powers. ...
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