Notes
INTRODUCTION
1. Carnegie Foundation, 2005.
2. F. Roselli, J. J. Skelly, and D. M. Mackie, “Processing Rational and Emotional Messages: The Cognitive and Affective Mediation of Persuasion,” Journal of Experimental Applied Social Psychology 163 (1995).
CHAPTER 1
1. Jay Conger, “The Necessary Art of Persuasion,” Harvard Business Review, May–June 1998.
2. “The Road Best Traveled,” Success, March 1988: 28.
CHAPTER 2
1. Joseph LeDoux, The Emotional Brain: The Mysterious Underpinnings of Emotional Life (New York: Simon & Schuster, 1998), pp. 29–39.
2. Julie Sedivy and Greg Carlson, Sold on Language: How Advertisers Talk to You and What This Says About You, 1st ed. (Hoboken, NJ.: Wiley, 2011), p. 63.
CHAPTER 3
1. A. H. Eagley, R. ...
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