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Maximum Influence, 2nd Edition by Robert G. Allen, Kurt W. Mortensen

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CHAPTER 10

The Law of Balance

Logical Mind Versus Emotional Heart

When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion, creatures bristling with prejudice and motivated by pride and vanity.

—DALE CARNEGIE

All companies want to be unique and have that competitive edge. They feel as though they have to create the perfect product, but then it fails. Marketing professors claim that 80 percent of all new products fail. Why is this so? The companies did their research, they did their testing, they talked to the consumer, but the product still failed. Could it be that consumers really don’t know ...

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