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Maximizing Your Sales with Microsoft® Dynamics™ CRM 2011 by Adam Kachinske, Timothy Kachinske, Edward Kachinske

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Chapter 8. Managing Campaigns

Creating a campaign

The campaign feature in Microsoft Dynamics CRM lets you create a group of marketing activities in an organized format from which you can easily run reports.

Task A Creating a new campaign

If you are about to introduce a new product offering, you might create a new campaign to advertise the offering. The campaign might consist of a number of planning tasks, mass letters, mass e-mails, postcards, phone calls, and more. By creating a campaign for this marketing effort, you can create a structure that allows for tracking the progress of the campaign.

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