Index
A
Aberdeen Group, 158, 161-162, 167
Accenture, banner ad targeting by domain name, 81
accounting systems, internal data, 37
acknowledgment page, lead nurturing, 161
activity-based measurements, tracking leads, 189
affinity groups, campaign target selection, 102
affinity marketing, future of, 194
Albee, Ardath, 148-149
allowable cost per lead, calculating, 27-30
AMD, marketing automation case study, 73-74
Anritsu, lead generation case study, 13-15
appended information, external data, 42-43
Armstrong, Stephen D., 195
assessing cost per lead by medium, 89
attention-getting words, 108
automated distribution lists, 155
Azulay, David, 90
B
banner ad targeting by domain name, 81
BANT (Budget, Authority, Need, Time frame), 140
behavioral data versus ...
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