Contents
Chapter 1: Reality Check: The Permeating Trends of Social Media and Social Business
Convergence of Information and Communication
Social Media’s Permeation of Industry and Corporate Discipline
Big Social Data and the Accessibility of Public Information
Chapter 2: A Social Media Strategy: The Framework for the Ever-Changing World of Social Media
Why is there a Need for a Social Media Strategy?
The Ever-Changing Spectrum of Social Media
PDCA: A Logical Framework for Social Media Strategy Creation
The Essential Components in Any Social Media Strategy
Chapter 3: Determining Objectives and Background for Your Social Media Program
Business Objectives and Projected Outcomes
Chapter 4: Auditing Your Social Media Program
Existing Digital Properties and Marketing Channels
Industry Role Models Competitive Analysis
Chapter 5: Core Elements and Concepts in Your Social Media Strategy
Chapter 6: Blogging as an Essential Part of Every Social Media Strategy
Search Engine Optimization (SEO) and Inbound Marketing
Chapter 7: Maximizing Your Facebook Presence
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