Index

Advertising

Facebook
Google
LinkedIn
pay-per-click (PPC) ads
traditional
Twitter

Affinity

Alexa

All Nippon Airways

Altimeter

Analytics

Application programming interfaces (APIs)

Auditing. See Social media program audit

“A Background on Integrating Social with Your Other Digital Marketing Properties” (Ruiz)

“A Background to Social Media Policy Creation” (Wu)

Big Boards

Big data

Big Train

Binkd

Blogs

engagement monitoring
frequency of posts
as source of content

Blogs/blogging

content buckets
keywords
and SEO
as social voice
video blogs
website home base
website integration
WordPress for

Brand ambassadors

Branding guidelines

color scheme and imagery
naming
voice

Budd, Christopher

Business objectives

Calls to action

Camiband

Carroll, Dave

Cell phone/driving policy

Centralized SM management model

Channels

Chevron

Click-through rates

Color scheme and imagery

Company overview videos

Comparative metrics

Compete

Competition, analyzing

Complaint/open-door policy

Confidential information/trade secret policy

Consumer insights data

Content

curation of
reusable
types of

Content buckets

Content calendar

Content creation/curation

internally sourcing stories and ideas
organizational responsibility for
Twitter

Content management systems (CMS). See also WordPress

Content repurposing

Content sharing, See also Content creation/curation

Content strategy

sharing

Conversational voice

Conversation monitoring

Core elements and concepts

brand ambassadors
branding
campaign types
channels
content
crisis ...

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