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Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success by Neal Schaffer

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Chapter 18

Conclusion

The Future Evolution of Social Media and Your Social Media Strategy

This book was meant to provide you with a framework for cataloging your social media efforts and a strategy for documenting, planning, and implementing your social media strategy in such a way that you can best optimize your social media presence. It was also meant to offer targeted advice on how to cut through all the confusion and noise on the major social media platforms so that your company can maximize its social media presence on these specific platforms.

In the final chapters, we looked at the common issues that arise from companies implementing social media and how to help your company overcome them. We also covered problems with creating a social media strategy that isn’t implementable, including issues such as staffing roles and responsibilities, and what you can do to ensure yours is. As we come to the end of this book, I encourage you to look forward and walk away with some advice on how things are going to change in the years to come—and how you can adjust your social media strategy accordingly.

PREDICTING THE FUTURE OF SOCIAL MEDIA . . . BY LOOKING AT ITS PAST

In Chapter 2, I discussed the ever-changing spectrum of social media—who uses these platforms, why we use them, and how the functionality of these platforms is constantly changing. Looking at past popular platforms, the one predictable thing you can walk away with is that social media is, for the most part, unpredictable. ...

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