Early in this book, you conducted a social media audit in order to look at all of your digital marketing properties for the purpose of integrating them into your social media strategy. Now it’s time to make this integration a cohesive part of the social media strategy.
Integrating social with other digital marketing properties requires more than simply ensuring a social media program does not exist as a silo within your marketing organization. Maximize Social Business is fortunate to have a contributor, Joseph Ruiz, who specializes in social media marketing integration and helps companies through the digital convergence of SoLoMo (Social Local Mobile). Joseph can shed further background on the importance of this subject and benefits of integration.