Now that you’ve clarified who is going to do the work, how the strategy will be implemented in the company setting, and what potential risks lie ahead, it’s time to create a workflow for implementing your social media strategy.
In Chapter 2, we discussed how the PDCA cycle or Deming cycle is a logical framework for planning, creating, implementing, and optimizing a social media strategy. However, after we’ve created the strategy and know who will implement it, we now need to better define and plan the D, or do, component.
The D component is basically a catalog or listing of all of the tactics that will be done daily, weekly, or monthly. These need to align with the social media strategy and be optimized over time. In addition to the D, other important considerations related to work management include creating a social media content calendar, developing a daily workflow, and constantly reviewing the workflow (the C [check] and A [action] steps in the PDCA cycle).
Most social media programs are very good at the doing part of social media, regardless of whether or not they have a social media strategy in place. But it’s important to align your company’s activities with its objectives, content strategy, and other elements involved with social media strategy creation.
The D includes actual activities you do on various social media channels considered important for your strategy. However, simply participating in social media in these channels ...