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Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success by Neal Schaffer

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Chapter 12

Determining Staffing Roles and Responsibilities

By now, you’ve learned enough to create your social media strategy on the major social media platforms and efficiently maximize implementation of the strategy on all of them. However, for many companies creating social media strategies, there is one big problem: the person doing all this work is probably you.

There’s a lot to be done with a social media strategy, but your company has to figure out how to create a social strategy that can actually be implemented. Instead of constantly trying to figure out what to say or do in social media on the spot, it is essential that organizations plan ahead by considering the roles and responsibilities necessary for successful implementation of social.

A number of strategies can be used to insource work and organize teams within an enterprise for social media purposes. Once your business begins to see the return on investment (ROI) of its social media activity, you’ll better understand the evolution of how social media teams begin to be created within multiple departments of your company.

WHO’S GOING TO DO ALL THIS WORK?

Many types of people in a variety of roles can help with the social media strategy implementation. Based on my experience of working with other companies, as well as industry standards and case studies, I’d like to offer insight on a few of these roles.

Intern

Most companies fail at implementing their social media strategy because they hire interns to do the work for ...

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