Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success

About the Author

Neal Schaffer is a trilingual social media strategy consultant, coach, and speaker. After nearly two decades of working in B2B sales, business development, and marketing helping companies successfully establish sales organizations from scratch in competitive Asian markets, Neal is currently the President of Windmills Marketing, where he has worked with dozens of companies on creating social media strategies, auditing and optimizing their current social media programs, and training employees from various departments on leveraging social media for business.

As a popular social media speaker, Neal has spoken at more than 150 events on three continents and regularly presents on social media in Japan, speaking in Japanese. He also teaches as part of the renowned Mini Social Media MBA program at Rutgers University.

In addition to writing Maximizing LinkedIn for Sales and Social Media Marketing and Windmill Networking: Understanding, Leveraging and Maximizing LinkedIn, Neal is also the creator of an AdAge Top 100 Global Marketing Blog, Windmill Networking (recently rebranded as Maximize Social Business), as well as the host of the popular weekly podcast Social Business Unplugged.

You can find Neal online at his digital gateway nealschaffer.com, his business site windmillnetworking.com, or his blog maximizesocialbusiness.com. He is also on Twitter at @nealschaffer.