Every Phaidon book is published with the logo on the lower corner of the cover and consistently placed on the spine. These two characteristics create a powerful branding element that is effortlessly memorable.
STUDIODAVIDHILLMANDavid HillmanLondon, United Kingdom
Advice for Successful Logo Design
To quote noted designer Bob Gill, “If you can’t explain the idea over the phone, it’s not worth doing.”
Using scale and dynamic angles, the identity for ...
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